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Paid Media Assistant

A Paid Media Assistant supports the Paid Media team in executing and maintaining digital advertising campaigns across platforms such as Meta, Google, TikTok, and occasionally Pinterest and others. This junior-level role supports campaign setup, monitors basic performance metrics, and helps with ongoing optimizations under the guidance of senior media buyers. With a foundational understanding of digital platforms and performance marketing, they contribute to campaign success by ensuring smooth operations, preparing reports, and maintaining accurate account structures.

Salary Ranges

  • Professional with 1 year of experience.

    Key Responsibilities

    • Support senior media buyers in campaign setup and monitoring across platforms like Meta, Google, and TikTok.

    • Support basic campaign setup and task execution under close supervision.

    • Assist with account organization, simple performance tracking, and documentation.

    • Collaborate with team members to ensure correct implementation of creatives and copy.

    Autonomy & Decision-Making

    Requires well-defined workflows and step-by-step guidance. Can’t be responsible for strategy or optimization decisions. And performs best in environments with mentorship, documentation, and feedback loops.

    Tools & Skills

    Familiar with ad platforms (e.g., Meta Ads Manager, Google Ads, TikTok Ads) + Basic understanding of performance metrics (CPM, CTR, ROAS), strong attention to detail, and interest in digital advertising.

    Ideal For

    • Teams seeking dependable support with campaign execution tasks.

    • Brands looking for a reliable entry-level assistant to maintain campaign hygiene while more senior team members focus on strategy and performance.

  • Professional with 2-3 years of experience.

    Key Responsibilities

    • Support senior media buyers with campaign setup, optimization, and daily performance checks across platforms like Meta, Google, and TikTok.

    • Assist with pulling reports, identifying delivery issues, and maintaining account structure and creative rotation.

    • Collaborate on ad trafficking, QA, and testing implementation.

    • Help manage internal documentation, naming conventions, and media calendars.

    Autonomy & Decision-Making

    Can execute tasks independently once given direction, but still relies on senior oversight for strategic decisions. Able to identify and flag performance trends but not expected to make major optimization calls. Best suited for environments with strong lead media buyers and clear campaign frameworks.

    Tools & Skills

    Proficient in ad platforms and analytics tools + Skilled in audience targeting, data analysis, and performance optimization + Familiar with ongoing platform updates and emerging features.

    Ideal For

    • Media teams looking for dependable, semi-autonomous execution support.

    • Brands or agencies needing hands-on help managing campaign delivery and performance, without requiring strategy or client-facing duties.

    • Senior media buyers seeking a reliable right hand to handle execution, reporting, and maintenance tasks efficiently.

Key Factors that impact Salary and Seniority

  • Previous US experience

  • Skilled with Facebook, Instagram, LinkedIn, SEM, and programmatic ads

  • Experience in e-commerce and lead generation campaigns

  • Ability to manage a larger workload and oversee strategy as seniority increases

Alternative names for this role

Junior Media Buyer

Paid Social Specialist

PPC Specialist

SEM Specialist

Performance Marketing Specialist

Meet some of our exceptional Paid Media Specialists


Click on the CVs below to view the full CVs and portfolios (if applicable).

These are just a few examples of the outstanding quality and experience of our talent. If you want to hire someone like this, get in touch and we’ll start the process as soon as possible.

Paula | $1,300/mo

  • Paula is a Paid Media Assistant with hands-on experience supporting campaign setup, tracking, and optimization across Meta, Google, and TikTok. Passionate about digital advertising, she brings a data-driven mindset and a strong attention to detail.

Juana | $1,600/mo

  • Juana is a Junior Media Buyer with 2+ years of experience running e-commerce campaigns across Google, Meta, TikTok, and Pinterest. She has worked with both global and local brands—particularly in the beauty sector—optimizing performance to support DTC growth.

Santiago | $1.900/mo

  • Santiago is a Junior Media Buyer with over 3 years of experience managing and optimizing paid campaigns on Google and Meta Ads. He specializes in performance analysis, keyword strategy, and A/B testing for E-commerce brands, consistently contributing to improved ROI and campaign efficiency.

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